Innovation Time


Behavioral Economic research reveals that time pressure and monetary incentives both trigger analytical thinking instead of creative flowing.

There is often a tremendous amount of time gathering all the information relevant to a creation. Then the ideas seem to emerge fully formed and plop into the conscious mind ready for action. That can’t be scheduled.

On another dimension of time, when disrupted, it can take 20 minutes to return to the same deep mental activity. For creative activity, give yourself the time to explore without distraction.

How do you relate to time when innovating?

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